![]() ![]() ![]() The world was moving to a touch screen culture and Apple figured that if if offered enough bells and whistles on its iPhones people would adjust to touch screen typing-and they were right.īetween 2009 and February 2013, BlackBerry’s market share plummeted from 47 percent to 2 percent. My new BlackBerry Bold crashed frequently and the icons moved around without reason. But I turned a deaf ear, my love for my new iPod notwithstanding.īy 2011, Blackberry’s products had lost their high quality. It played music and offered games and business applications. In 2007, I started hearing rumblings about a phone by Apple. By the mid-2000's, The Alexander Group was a BlackBerry shop with our own BlackBerry server. Through the years I stuck with BlackBerry-or should I say BlackBerrys-because I was hard on my favorite companion, dropping it in water puddles, even running over it, and testing its limits - but it always delivered. Eventually it was down to just me and a colleague who hates change as much as I do. At one time, 25 out of 25 of our employees used BlackBerry. ![]()
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